This is exactly the model that sholud be used. I have been evangelizing this model since 2006. I also encountered the same “business focus vs. Consumer focused mentality with my fundraising efforts. You’re fortunate to have found some enlightened investors. The truth is that the old business models are a function of broadcast technology where the broadcaster/publisher held a privileged (unable to be circumvented) position as audience gatekeeper. The peer-to-peer capability of the internet has fundamentally undermined this business model. The old media channel monopoly and new web service bartering model are at risk to more direct and measurable business models. However, the biggest challenge still remains – consumer education. After a century of conditioning advocates of the new direct methods need to define a sufficiently simple engagement model to appeal to the masses. To do this the new model needs to efficiently redistribute value in a manner that encourages broad consumer and business participation.
Consumer focused mentality with my fundraising efforts. You’re fortunate to have found some enlightened investors. The truth is that the old business models are a function of broadcast technology where the broadcaster/publisher held a privileged (unable to be circumvented) position as audience gatekeeper. The peer-to-peer capability of the internet has fundamentally undermined this business model. The old media channel monopoly and new web service bartering model are at risk to more direct and measurable business models. However, the biggest challenge still remains – consumer education. After a century of conditioning advocates of the new direct methods need to define a sufficiently simple engagement model to appeal to the masses. To do this the new model needs to efficiently redistribute value in a manner that encourages broad consumer and business participation.
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